b.tempt'd by Wacoal is a lingerie brand designed for a younger, trend-conscious demographic, offering a blend of youthful style, comfort, and, in many cases, a moderate price point. It functions as a "junior" or modern, flirtatious alternative to the parent brand, Wacoal, providing feminine and romantic designs that often feature lace, soft microfiber, and, in many cases, animal print linings.